The History of the Freedom Riders Movement

In 1961, men and women from throughout the nation arrived in Washington, D.C., to end Jim Crow laws  on interstate travel by embarking on what were called â€Å"Freedom Rides.† On such rides, racially mixed activists traveled together throughout the Deep South—ignoring signs marked â€Å"For Whites† and â€Å"For Colored† in buses and bus terminals. The riders endured beatings and arson attempts from white supremacist mobs, but their struggles paid off when segregationist policies on interstate bus and rail lines were struck down. Despite these achievements, the Freedom Riders aren’t the household names like Rosa Parks and Martin Luther King Jr., but they are civil rights heroes nonetheless. Both Parks and King would be heralded as heroes for their roles in ending segregated bus seating  in Montgomery, Ala.   How They Started In the 1960 case Boynton v. Virginia, the U.S. Supreme Court declared segregation in interstate bus and rail stations unconstitutional. Yet segregation on interstate bus and rail lines in the South persisted. The Congress of Racial Equality (CORE), a civil rights group, sent seven blacks and six whites on two public buses headed for the South on May 4, 1961. The goal: to test the Supreme Court ruling on segregated interstate travel in the former Confederate states. For two weeks, the activists planned to flout Jim Crow laws by sitting on the front of buses and in â€Å"whites only† waiting rooms in bus terminals. â€Å"Boarding that Greyhound bus to travel to the Deep South, I felt good. I felt happy,† Rep. John Lewis recalled during a May 2011  appearance on The Oprah Winfrey Show. Then a seminary student, Lewis would go on to become a U.S. congressman from Georgia. During the first few days of their trip, the mixed-race group of activists traveled largely without incident. They didn’t have security and didn’t need it—yet. But on May 12, Lewis, another black Freedom Rider and a white Freedom Rider named Albert Bigelow, were beaten when they tried to enter a whites-only waiting area Rock Hill, South Carolina. After arriving in Atlanta on May 13, they attended a reception hosted by the Rev. Martin Luther King Jr. But the celebration took on a decidedly ominous tone when King alerted them that the Ku Klux Klan was organizing against them in Alabama. Despite King’s warning, the Freedom Riders did not change their course. As expected, when they reached Alabama, their journey took a turn for the worse. A Perilous Journey On the outskirts of Anniston, Alabama, members of a white supremacist mob showed just what they thought about the Freedom Riders by bashing in their bus and slashing its tires. To boot, the Alabama Klansmen set the bus on fire and blocked the exits to trap the Freedom Riders inside. It wasn’t until the bus’ fuel tank exploded that the mob dispersed and the Freedom Riders were able to escape. After a similar mob attacked the Freedom Riders in Birmingham, the U.S. Justice Department stepped in and evacuated the activists to their destination of New Orleans, averting more potential injury. The Second Wave Due to the amount of violence inflicted on Freedom Riders, the leaders of CORE were faced either with abandoning the Freedom Rides or continuing to send activists into harm’s way. Ultimately, CORE officials decided to send more volunteers on the rides. Diane Nash, an activist who helped to organize Freedom Rides, explained  to Oprah Winfrey: â€Å"It was clear to me that if we allowed the Freedom Ride to stop at that point, just after so much violence had been inflicted, the message would have been sent that all you have to do to stop a nonviolent campaign is inflict massive violence.† On the second wave of rides, activists journeyed from Birmingham to Montgomery, Alabama in relative peace. Once the activists reached Montgomery, though, a mob of more than 1,000 attacked them. Later, in Mississippi, Freedom Riders were arrested for entering a whites-only waiting room in a Jackson bus terminal. For this act of defiance, authorities arrested the Freedom Riders, housing them in one of Mississippi’s most notorious correctional facilities—Parchman State Prison Farm. â€Å"The reputation of Parchman is that it’s a place that a lot of people get sent ... and don’t come back,† former Freedom Rider Carol Ruth told Winfrey. During the summer of 1961, 300 Freedom Riders were imprisoned there. Inspiration Then and Now The struggles of the Freedom Riders garnered nationwide publicity. Rather than intimidate other activists, however, the brutality the riders encountered inspired others to take up the cause. Before long, dozens of Americans were volunteering to travel on Freedom Rides. In the end, an estimated 436 people took such rides. The efforts of the Freedom Riders were finally rewarded when the Interstate Commerce Commission decided on Sept. 22, 1961, to ban segregation in interstate travel. Today, the contributions the Freedom Riders made to civil rights are the subject of a PBS documentary called Freedom Riders. In 2011, 40 students commemorated the Freedom Rides of 50 years before by boarding buses that retraced the journey of the first set of Freedom Riders.

Bilinguals Are Not Two Monolinguals in One Head - 2256 Words

The bilingual is not two monolinguals in one person Early studies on bilingualism have spread the idea that bilingualism was a disadvantage, that it might help developing anomalies (Pichon and Borel-Maisonny, 1937) or deteriorate children’s intelligence (Eichorn-Jones: 1952). From the 1970s onwards, more extensive and in-depth studies have discredited this idea that bilingualism was cognitively damaging and have shown the complexity and the specific characteristics of bilingual acquisition. Among these fundamental research, we can find Volterra amp; Taeschner (1978), Grosjean (1989), Romaine (1989), De Houwer (1995) and Genesee (1996), to name but a few. These research have highlighted the fact that Bilingual First Language Acquisition†¦show more content†¦Grosjean (1989) stipulated that bilinguals couldn’t be overgeneralised as being two monolinguals. He emphasised on the fact that since bilinguals have more opportunities to shift between different languages, their proficiency may not be compared to individuals who only speak one language. Bilinguals, in their social environment, can choose to speak either in one of their two languages or in a ‘third’ language which mixes the grammar and lexicon of both languages. Therefore, he explained that according to which context bilinguals are confronted, they might choose one language over the other because the feel more familiar with it or because they feel more conformable speaking this language for this specific topic. Grosjean (1999) explained that bilinguals activate their knowledge of each of their languages more or less strongly, in relation to the multifaceted social contexts in which they interact with others. In order to identify in what circumstances monolingual and bilingual acquisitions contrast, we first need to determine the similarities in language acquisition that both monolinguals and bilinguals go through. All monolinguals across the world achieve language competences through similar milestones occurring at fairly similar ages. They first go through a babbling stage, a holophrastic stage, a two-word stage, a telegraphic stage to finish with the later multiword stage atShow MoreRelatedThe Limitations Of Research Methods1155 Words   |  5 Pagesreport, the monolingual infants could discriminate between phonetic sounds but by 10-12 months the monolingual infants could no longer detects sounds in the second language presented previously. Figuring out the tools that neonates have available to negotiate bilingual environment is one of the major research questions asked in the main report. Hypotheses stated in the main article is whether or not the same initial perceptual biases and early learning mechanisms that underlie monolingual acquisitionRead MoreTeaching Classrooms For Bilingual Classrooms952 Words   |  4 PagesTranslanguaging Pedagogy in Bilingual Classrooms As mentioned before, teachers need to use translanguaging pedagogy in bilingual classrooms because it has many advantages and benefits for bilingual learners. However, natural translanguaging involves teachers’ utilize of translanguaging because they use it naturally not pedagogically with specific students or small groups for specific reason which is being sure that students gain full comprehending in a subject or a text. For example, Michael-LunaRead MoreThe Effects Of Bilingualism On Multiple Difference Areas1605 Words   |  7 Pagesin America, a cultural melting pot with no official language. Bilingual speakers have a greater means of participating in the global community and learning more about different parts of the world and other cultures, liberating them from prejudices and limited mindsets. â€Å"One-half to two-third of adults around the world speak at least two languages† (Zelasko Antunez, 2000). High schools currently require most students to take at l east two years of a foreign language and some degree programs in collegeRead MoreForeign Language : An Educational Trend1010 Words   |  5 Pagesan advantage for children attending bilingual classes since kindergarten was proven. Those students were sharper in grammaticality judgment, correction tasks, and word recognition compared to other students (International Journal of Psychology). There was a study conducted that demonstrated the correlation between bilingualism and problem solving. Bilingual children were exceptional in social problem solving, however they lacked creativity compared to monolingual children. (Stephens,Fordham University)Read MoreEssay about American Global Disinterest1137 Words   |  5 Pagescall someone who speaks three languages? Trilingual. What do you call someone who speaks two languages? Bilingual. What do you call someone who speaks only one language? American.† The message is, unfortunately, true. While Americans stay resolutely loyal to their mother tongue, a language native to only 5 percent of the world’s seven billion people (Wolff, 8), about half of Europe’s population speaks at least two languages (4). More than 80 percent of European students are multilingual (4) in a timeRead MoreWhat Does It Mean You Be Bilingual Or Multilingual?2606 Words   |  11 PagesWhat does it mean to be bilingual or multilingual ? Discuss the different ways in which multilingualism can be defined, and the educational implications in a particular educational setting. Introduction We define multilingual speakers as having the capacity to identify and communicate using three or more languages. The term bilingualism is used to label a person whom has the ability to interact using two languages; these languages are not always at an equal advancement, skill and communication levelRead MoreJulia Alvarez Essay1187 Words   |  5 PagesNew York, where she graduated from high school in 1967. Then she then attended Connecticut College for two years, where she won the Benjamin T. Marshall Poetry Prize. After attending Bread Loaf School of English, at Middlebury College. She received a bachelor of arts in English, Summa Cum Laude, in 1971. In 1973, in pursuit of her goal to become a writer, she enrolled in Syracuse University. Two years later Julia had her master’s degree in creative writing. Her poems began to appear in print as earlyRead MoreEssay on Code Switching and Modern Language Mixing1448 Words   |  6 PagesWhen Cultures and Languages Blend: Traditional and Modern Instances of Code-Switching and Other Language Mixing One of the most fascinating sociolinguistic phenomena in modern times is code-switching. This act occurs when a speaker or speakers switch from one dialect to another within a single conversation. It is similar to style-shifting, which involves a change in the level of formality between speakers. (Curzan, 266-269) The complexity of social interaction requires language users to adaptRead MoreImperialism And Population Migration During New Zealand1743 Words   |  7 Pagesthe demise of languages† (para. 2), and this ‘rule of thumb’ is no different in New Zealand. In the early 1900s te reo MÄ ori (the MÄ ori language) was, by and large, the sole language spoken by the MÄ ori population, yet by the 1930s many MÄ ori were bilingual. (Higgins Keane, 2014). Higgins Keane (2014) attribute this to the negative societal attitude toward speaking te reo MÄ ori in schools -that eventually spilled into home environments- and the fact that many Europeans advocated fo r monolingualismRead MoreNeurolinguistics Assignment497 Words   |  2 Pages(anaphora) in this sentence: Fred sold John his lawnmower. by creating two sentences with distinct meanings but without changing the fact that Fred sold John a lawnmower. Fred has a lawnmower. He sold it to John. 2.Cite evidence that language need not always be left brain lateralized. Both lateralization and the brain chemistry of language are vastly complex and cannot be accurately analyzed by shuffling them into one hemisphere and one hemisphere only. While for most right-handed people, language functions

Cognitive Behavior Therapy And Mental Therapy - 865 Words

The cognitive behavior therapy initially treated depression, but extensive research has demonstrated that cognitive behavior therapy works to treat many other psychiatric disorders (Corey p.307). For example, phobias, eating disorders, anxiety, panic disorders, borderline personality, posttraumatic stress disorder etc. Additionally, there is evidence from neuroimaging research that CT therapy reduces the activity in the amygdalohippocampal subcortical region and increase the activity in the frontal cortical regions. Where they show the activation of schema (irrational thoughts) and the cognitive control of emotions. Meaning that CT produces symptom relief in depression and anxiety by modifying biased data processing and disturbance schema stimulation (Clark, Beck, 2010).The study of Peris, Compton, Kendall, Birmaher, Sherrill, March, and Piacentini, (2014) demonstrated that youth suffering from anxiety were treated using cognitive behavior therapies resulting in significant improvem ent on the overall measure of anxiety symptom severity and global functioning. Also, the findings on the study support the idea that changes in maladaptive or irrational thinking help to reduce anxiety. In this study, youth were introduced to the practice of cognitive restructuring which enhanced improvements in anxiety. Also, the present study supports the merits of exposure techniques across both overall anxiety symptom severity and global functioning. The introduction of exposures techniquesShow MoreRelatedCognitive Behavior Therapy And Mental Disorders1563 Words   |  7 PagesCognitive Behavior Therapy Cognitive behavior therapy is a great way to help people with depression. According to Wright, â€Å"Cognitive behavior therapy is a pragmatic, action-oriented treatment approach that has become a widely used psychotherapy for major mental disorders. Cognitive behavior therapy methods were initially developed for depression and anxiety disorders, and later they were modified for many other conditions, including personality disorders, eating disorders, and substance abuse; theyRead MoreCognitive Behavior Therapy ( Cbt ) Is Effective For Treating Depression And Anxiety With Patients With A Mental Health Essay1387 Words   |  6 Pagesstudies have shown that Cognitive behavior therapy (CBT) is effective for treating depression and anxiety with patients with a mental health diagnosis with an intellectual disability. the American Psychiatric Association defines cognitive behavioral therapy as an evidenced based approach for treatment of depression and is recommended as the treatment of choice is proven to reduce anxiety and depression. The purpose for my paper is to research weather or not cognitive behavior therapy is effective for decreasingRead MorePsychodynamic Approach On Human Nature1108 Words   |  5 Pagespsychodynamic, cognitive- behavioral, existential- humanistic, and postmodern approach. â€Å"Psychodynamic approach sees human functioning based upon the interaction of drives and forces within the person, particularly unconscious, and between the different structures of the personality.† (McLeod, 2007, para. 4). Psychodynamic approach uses conscious and unconscious forces to explain one s personality. Sigmund Freud is looked upon as one of the creators of this movement. â€Å"Cognitive- behavioral approachRead MoreCognitive Theories And Theories Of Psychology1526 Words   |  7 Pagespsychologists have developed in order to understand certain behavior. The most common approaches in psychology are psychodynamic, behavior, cognitive, humanist ic, and biological approaches. The ultimate goal of each method is to help individuals change unhealthy thoughts, behaviors, and emotions. However, these different approaches use different techniques to form assumptions and explanations about abnormality. In this essay, cognitive and psychodynamic are the two approaches that will be discussedRead MoreThe Biological Model Of Mental Illness1356 Words   |  6 Pages As defined by experts, a mental illness is a clinically significant behavioral or psychological syndrome or pattern that occurs in an individual and involves changes in thinking, emotion, behavior, interpersonal interactions, daily functioning, or a combination. The causes of mental illness are complex and vary depending on the theories associated to the different biological, psychological, and environmental factors. The etiology of mental illness is based on five broad models: biological, psychologicalRead MoreWhen Mental Health Problems, Otherwise Known As Psychopatho logy,1510 Words   |  7 PagesWhen mental health problems, otherwise known as psychopathology, are diagnosed or determined, a path to understanding and healing can take place for the person suffering. However, there are many different approaches for psychological therapy. Most of these approaches view mental health illnesses as a normal and adaptive reaction to stressful or difficult conditions in one’s life (Davey, 2011). Another aspect most psychological approaches to psychopathology have in common is, their view that mentalRead MoreEssay Cognitive Behavioral Therapy1200 Words   |  5 PagesAccording to author Kendra Cherry, â€Å"professional counseling is an application of mental health, psychological or development principles, through cognitive, affective, behavioral or systemic intervention strategies, that address wellness, personal growth, or career development† (Cherry - Paraphrase). Many counselors specialize in specific forms of therapy. Generally, couns elors who focus on specific types of counseling methods usually require advanced knowledge in the specific field. Counseling canRead MoreCompare and Contrast the Main Principles in Any Two of the Following Psychological Therapies: Psychoanalysis, Behaviour Therapy, Cognitive Therapy or Humanistic Therapy.1526 Words   |  7 Pageschange management and uncertainty. (Mental health foundation) Good psychological health not only is the lack of may diagnose mental health problems, although a good mental health may help prevent the development of many of these issues. There are some mental health problems: strong emotional experience, behavior/motivation to change, physical/physical symptoms, unrealistic idea and thought prejudice and distress and damage function, etc. So in order to tackle those mental health problems, psychology clientsRead MoreCognitive Therapy for Depression1317 Words   |  6 PagesCognitive Therapy for Depression Cognitive Therapy also known as (CT) is a form of psychotherapy that was developed by the psychiatrist Aaron T. Beck. This style of therapy is one that can change the unrealistic views and way of thinking of the client. This paper will discuss Cognitive Therapy for Depression on children, adults, the evidence that supports CT, and the disadvantages and advantages of CT. This paper will also discuss on how certain life experiences can cause psychological distressRead MoreAbnormal Psychology Essay1646 Words   |  7 Pagesand explanation of two mental disorders and two mental illnesses all taken from the psychology perspective. As the reader will see, normal and abnormal psychology as well as the mental disorders and illnesses are common issues that could happen to any person or affect any family at any time. In addition to learning about the disorders and illnesses the reader will also learn about possible therapies for treating these mental disorders and illnesses. Mental disorde rs and mental illnesses objectively

Socrates Essay - 1261 Words

SOCRATES Socrates was a Greek philosopher who lived between 470-399 B.C. He turned Greek attention toward questions of ethics and virtue and away from those of the heavenly bodies. Socrates spent much time in the Agora (marketplace) where he held conversations with townspeople. Socrates believed that real truth could be found out through thought and collaboration with others. He was known for exposing ignorance, hypocrisy, and conceit. Despite having many followers, Socrates was disliked by most Athenians. At the age of 70, he was convicted of atheism, treason and corruption of the young. He was originally ordered to leave Athens, but chose to drink poison instead. This great man valued the law over his life, and so he chose to drank†¦show more content†¦But after Athens lost her empire by losing the Peloponnesian War and had undergone two oligarchic reigns of terror at the hands of the gilded, Socratified rich kids, her patience with Socrates ended. Socrates was charged in 399 B.C. with quot;impiety against the gods of the cityquot; and with quot;corrupting the young.quot; He was guilty on all counts. Socrates basic premise of government -- according to Xenophons quot;Memorabiliaquot; -- was quot;that it is the business of the ruler to give orders and of the ruled to obey.quot; So the ruler should have total, unaccounted power. The second charge against Socrates, that he had corrupted the youth of Athens, was even more damning. The foremost examples of the gilded youth he led astray was Alcibiades and Critias, although Socrates effect on the rich young aristocratic fops was already mentioned in Aristophanes quot;The Birds,quot; written in 414 B.C., fifteen years before he was called to account: Why, till ye built this city in the air, _____ line 1280 All men had gone Laconian-mad; they went __ [Spartan-mad] Long-haired, half-starved, unwashed, Socratified, With scytales in their hands; but Oh the change! They are all bird-mad now, and imitate ____ lin e 1284 Alcibiades was Socrates favorite pupil. Socrates saved his life on a battlefield. But the lesson Alcibiades learned from Socrates was that the rulers have no duty to their country; that theirShow MoreRelatedSocrates And The Apology Of Socrates1322 Words   |  6 Pages Socrates is quite the unique individual compared to most, if not all, other Greeks at that time. In the Apology, Socrates gives an analogy of himself being a gadfly and that his gadfly like actions are favorable for Athens and that the actions are goods he is providing. From his service he claims to live a more private life than a public life when discussing virtue. This paper is going to discuss Socrates and his analogy of a gadfly, approach to others about virtue, his conduct effect on democracyRead MoreSocrates : The Suicide Of Socrates1405 Words   |  6 PagesSocrates was born in 470 BCE in Athens, Greece. His father was Sophroniscus, a sculptor and stone mason from Athens and his mother was a midwife by the name of Phaenarete (30 Interesting Socrates Facts 2014). Socrates original profession was masonry and sculpting, before becoming a philosopher. On a day in 399 BC, Socrates ( roughly 71 years at the time) went to trial.Now why would anyone want to send an old man to court? Three answer is that Socrates was accused of refusing to recognize theRead MoreSocrates As A Martyr And Socrates927 Words   |  4 PagesIn philosophy class this semester we spoke a lot about Socrates and his trial. We were required to read the dialogue ‘Apology’ by Plato. The ‘Apology’ Dialogue is what Plato recorded during the speech Socrates gave to the court defending himself against the charges of corrupting the young, and by not believing in the gods in whom the city believes† these two were the main charges, but underneath that there were also other significant charges such as being considered an antidemocratic or pro-SpartanRead MoreSocrates : The Problem With Socrates908 Words   |  4 PagesThe Problem With Socrates: The problem with Socrates concerns the problem with the role of value and reason. Nietzsche believes that the bulk of philosophers claim that life is a corrupt grievance for mankind. Nietzsche reasoned that these life deniers were decadents of Hellenism, as a symptom of some underlying melancholy. For someone to paint life in such a negative light they must have suffered a great deal through the course of their own life. Furthermore, these no-sayers agreed in various physiologicalRead MoreSocrates Worldview Of Socrates1855 Words   |  8 PagesPart 1: Socrates’ Worldview Socrates is a widely renowned teacher, who has taught and demonstrated a variety of lessons that regard how he views the world. Socrates has described his view on morality, purpose, death, and the ultimate. He has spoken about these views through multiple texts including The Last Days of Socrates and they have been interpreted through the text Socrates by George Rudebusch. Through these worldviews, Socrates has given people the opportunity to expand their wisdom andRead MoreSocrates1461 Words   |  6 PagesSocrates was one of the greatest Greek philosophers. His work was not to propose any specific knowledge or policy: it was to show how argument, debate, and discussion could help men to understand difficult issues. Most of the issues he dealt with were only political on the surface. Underneath, they were moral questions about how life should be lived. Such is the influence of Socrates that philosophers before him are called the Presocratic philosophers. Socrates made enemies, three of whom broughtRead MoreSocrates1099 Words   |  5 PagesSocrates the Greek Philosopher December 14, 2014 PHI/105 In the beautiful city of Athens, Greece, there was a philosopher Socrates, and his Socratic method, was laid on the groundwork for the Western systems of logic and philosophy. Socrates did believe that he didnt know anything, and It was because of this that the Oracle told Socrates that he was wise and that he should seek out the wise men to hear what they had to say. So Socrates began to travel to different parts of Greece to questionRead MoreSocrates659 Words   |  3 PagesSocrates Socrates was accused of many things in the Athens market. Socrates was accused of being a man who makes the worse argument into the stronger argument. A man who knows about the heavens and earth and therefore any one who believe this must not believe in the gods. Socrates was accused of being an atheist. Most of the people that followed him around his quest were inquisitive. Where as most adults would walk by Socrates with his â€Å"annoying question† the youth stopped to see what heRead MoreSocrates : A Man By The Name Of Socrates963 Words   |  4 PagesIn 469 B.C. a man by the name of Socrates was born. Socrates was a very wise man that cared about doing the right thing. He believed that the best ways to develop ideas was in the give and take of conversation, and that the best way to educate people was to ask them a series of questions leading in a particular direction (now named â€Å"Socrates method). Socrates had been quick to identify the drawbacks of democracy, and he had also been the teacher of two men who in different ways harmed Athens: AlcibiadesRead MoreSocrates s Views On Socrates1314 Words   |  6 PagesSocrates could undeniably be described as one of the most influential philosophers and greatest thinker of his time. His views can be interpreted many different ways, but most would agree that he sought out wisdom and truth for the betterment of himself and his community. Though Socrates was one of the most intelligent men of his time, he was very foolish to never write his own book. For this reason, after his passing, one of his students, Plato, began to write a book about his teachings and ideas

Short Story Chapter 1 - 1180 Words

While Finn was speaking the king had noticed long vines that grew from the top of the walls to almost touch the ground. â€Å"We can’t see over,† he said, â€Å"so we just have to climb over. Once we are on top, we will be able to see the path to the next layer clearly. Then we can just walk of the top of the walls. When we reach the end of the maze we will simply climb down.† The men saw no other choice, so one by one they started climbing up the various vines that covered the walls. When the men reached the top it seemed all too easy, and the path was clear and easy to navigate. â€Å"This seem too good to be true. This can not be all we have to do to move on. Can it?† cried Finn. Arthur nodded his head in agreement, but with high hopes, the men†¦show more content†¦One by one the men inched down the wall. Once they were at the bottom, they realized there was a big problem; how could a person climb the rope if there was no one at the top holding it? Once again the men stood side by side in deep thought, pondering for a resolution. Then, like light at the end of a tunnel, a solution was found. As one of the brave souls turned his head, he saw another one of the walls that looked much like the one they were trying to get on top of except this wall and cracks and dents in it that almost formed a rock wall. â€Å"Hey, over here,† he cried, â€Å"there is a wall over here that I think we can climb up!† The entire group ran over to the wall and started climbing in excitement. But the warrior’s stomachs were turned upside down, for they saw a lonely man sitting on the old wall crying. He couldnt get down because there was no one left on top of the wall to hold the rope. Filled with despair, he jumped off the wall before any of the men down below could say anything to him. Though they were filled with sorrow, the men traveled on. This time, the wall they were walking on did not stop until they reached the end of the maze. â€Å"Now we must climb down, for we still have a journey ahead of us.† announced King Arthur. As they were told, the men climbed down the wall using the same that they had been carrying with them from the previous wall. Once again when the king got close enough to the door, he slowlyShow MoreRelatedShort Story : A Short Chapter : Chapter 11430 Words   |  6 Pagesher eyes, which were unable to see his in the darkness, then he checked to see Torins hand placed against her small waist more in reassurance than in having to hold her close to the wall. Once they reached the top landing, Duncan pulled the short braided rope attached to an old bronze ships bell. The clang rang off the stone walls which echoed loud enough to surly raise the dead at the very least to alert the household as was the intent. Duncan stepped back to let the door swing outward, whichRead MoreShort Story : A Short Chapter : Chapter 12137 Words   |  9 Pagesbrothers got in and went back to the motel. â€Å"Fay gets the bed,† Sam was about to protest when Dean quickly shut him up. â€Å"She stabbed a ghost in the eye twice, killed him, made friends with a ghost, and saved both our asses,† Fay just grabbed her black shorts and tank then walked into the bathroom. Stripping down, she turned on the hot water, letting the warmed rinse off the dirt and grime from the asylum. Turning off the water, she grabbed her toothbrush. As she got out the toothpaste there was a knockRead MoreShort Story Chapter 11517 Words   |  7 PagesWith a loud screech and a grinding of metal, the thick steel door swung open revealing a dark, damp tunnel that led downward. Quickly, Axus rushed down the narrow path to another door. This entrance was much like the first, but the outside was not coated in a thin film of rust , like the one before it. Axus jammed his thumb into the green button next to the door, and spun around as the opening behind him started to close. The bright lights from the city above were extinguished as the door slowly creakedRead MoreChapter 1 Short Story892 Words   |  4 PagesAs the A-Shift crew began their chores, the Klaxon sounded. Heart racing, Johnny dropped the sheets he’d gathered from the bunks and slid into the squad. Leading the engine out of the station, Roy glanced at Johnny who appeared to be made out of stone, he was so still and tense. You okay? he asked, his voice just loud enough to be heard above the wail of the siren as he steered the squad through traffic. Yeah, think so, John replied, as he pointed out where to turn with a slight tremble hardlyRead MoreShort Story : Chapter 11516 Words   |  7 PagesThe only sound that they heard was the crash of the half table and chairs. The three were now staring at the shimmering light from the other side. Lincoln noted that in the next move, it would begin to take out their kitchen bench. That would be a little more than inconvenient. However, just as he waiting for the inevitable shift away, the tube suddenly telescoped back up and into the channel, disappearing from view. At the same time, they heard the familiar hiss of all the cell doors opening. WhoeverRead MoreShort Story Chapter 11186 Words   |  5 PagesSteve came back a few minutes later, empty handed. Wow, Cap, you took an awfully long time to get popcorn, said Clint as he heard him walking in. ...And you didnt even get the popcorn, Natasha added, eyeing him suspiciously. Steve sighed, looking around warily before leading the team into a bathroom, which would be less likely the be monitored, ignoring Clints innuendos. Weve got a lead on Tony from Fury. He just called me, giving me the address before telling me that SHIELD needed toRead MoreChapter 1 Short Story955 Words   |  4 PagesThe lawyer squinted through the dark as Hyde thought. Contemplative, then shocked, then having reached some inner resolve, Hyde sighed and thrust out a hand for the clove. â€Å"According to Lanyon, about your pulse points should suffice-- might I help?† Utterson reached forward but quickly withdrew at a glare from Hyde and cast a nervous glance about them. â€Å"Here,† announced Hyde. He returned the garlic to Utterson’s pocket and made for the gates. â€Å"It won’t take long.† Utterson stared after him for aRead MoreChapter 1 Short Story789 Words   |  4 PagesEnough was enough! thought Mr Jewel. How dare this young whippersnapper keep asking him questions? So, from his pocket, he grasped the watch on its chain and swung it in the air. So, now who is in control, you fool? he sneered, as he dangled the watch. ‘I am! I am in control,’ snarled Lord Fox. Then much to Mr Jewel’s surprise, Lord Fox snatched the watch out of his grasp, and before he knew it, the watch was being dangled in front of his eyes. ‘What the†¦?’ Imagine you are inside a painting†¦Read MoreShort Story : Chapter 11321 Words   |  6 Pagesâ€Å"Yes, Captain I am fine with that.† â€Å"Okay, you are dismissed, if you have any questions or concerns, please don’t hesitate, come straight to me.† â€Å"Don’t worry Captain if I have any questions I am sure Warren here will help me out.† He said with a dazzling smile and the first words I heard him speak. His country drawl hung deep in his words when he spoke. He clearly didn’t live around here his whole life. With that I got to my feet and left the Captain’s office and headed for my desk. He followedRead MoreShort Story Chapter 11266 Words   |  6 Pagesfright. Drakes smirk grew as he noticed this. You dont have a choice. As soon as those words made their way into the dead air he bolted towards the other boy. Shadow pushed Jace behind him and braced for the incoming attack, and not like other stories, this one hit its mark. He winced, and noted the body behind him. Activating the pipes in his calves he dashed towards a clearing only to take a fireball to the back. Come back and fight me coward! Drake was catching up fast. Shadow struggled

Bendigo Bank Marketing Entry Strategies Free-Samples for Students

Question: Select an Organisation Based in Australia for your Case Study Using Marketing Theory, Critique the Organisation. Answer: Introduction Bendigo bank in Australia Bendigo refers to an Australian financial entity that operates in retail banking. In 2007, the bank entered into a merger contract with Adelaide bank. Apparently, before the company merged with the other bank, it operated over 900 outlets. Currently, Bendigo has diversified to several branches and units around Queensland and Victoria; controlled from Bendigo city, the Headquarters. The company was started in 1856 to improve living conditions because of gold rush. The bank has total revenue of AU$ 1.6 billion with AU$ 426 million operating income (Sargeant 1999). This paper will highlight the Bendigos marketing strategy in respect to its product, price, promotion, and place strategies. In fact, the 4ps strategies will revolve around the Bendigos marketing plan, which revolves around its strong foreign currecy services, attractive interest rates for investors, among others. Theoretical Framework of Bendego Bank According to Gummesson 1991), Bendigo bank has variety of products and services such keeping money safe but also allowing customers to withdraw money. The bank also provides different types of loan such as commercial loans, personal loans and mortgage loans. Apparently, the bank also issues credit cards, process bill, and credit card transactions. It also issue checks inform of debit cards. It allows transactions at branch level to be carried out using (ATMs) (Stubbs Cokclin 2008). The following are basic services offered by Bendigo bank. Offer foreign exchange services: The banks allow clients to sell and purchase foreign banknotes. The clients are allowed to sends funds to other international banks. It also allow worker to remit money to their home country. Investment services: he bank provides investment services to companies registered in security exchange. Insurance services: The bank act as insurance brokers whereby it offers insurance services to other listed companies Financial exports services: The bank provides financial services to other domestic firm, individual and foreign firms Marketing Strategies Products and services The Company offers high quality services at affordable prices. The company has low interest on loan products. It charges customers less than 15% per year on borrowed loan. The bank has sprouted and spread too many different places in Australia. The bank has deployed technology to facilitate and fasten service delivery (Brassington Pettitt 2005). It has a real time operating system, which facilitate transactions in all of its branches. The customer who also enquires from bank branches are attended quickly since there is no queue. The company has employed large number of employees who attends to customer enquiries. The quality of the service is maintained to ensure the customers remains loyal to the company or bank. In the product marketing, the bank tries all means to ensure the customer receives the best service without wastage of time. The bank has ICT department, which is mandated with maintaining and upgrading network infrastructure. The transactions performed by clients requires high-speed internet for them to be effective. The bank has deployed sophisticated network infrastructure with high speed and strong data security mechanism (Barraket et al 2010). The department works to ensure there is smooth running of service delivery by the system. It also uses other platforms such as cloud computing to ensure that data is readily available by the users in time of request. The bank deploys technology to ensure it keep pace with other financial organization in Australia. For example, the bank brings services close to the people by opening up bank branches and agents. The customer in rural area does not need to incur extra charge through transport seeking bank services. The bank has also collaborated with other bank and firms to ensure that they have competitive products and service in the Australian market. For example, it works with insurance companies to safe guard money kept by customer in bank. The customers have the brand loyalty, which in case of any loss by the bank; his/her account balance is not affected (Strydon 2005). The company also offers high quality insurance services. It has various policies by which other firms; individual and financial organization can insure them. In case the damage occurs on the insured product, the customers have hope in compensational terms. The services about insurance are simplified bank user whereby one can apply for insurance premium via banks web portal. The primary focus of the bank management body is the quality of the service and products offered by the Bendigo bank (Bagozzi 1994). The company has deep insight of customer requirements and desires, and in the effort to maintain them, the company have to develop a habit of delivering quality products and services trusted by the customers. Price Strategy The bank offers their products and services at a lower price to attract and maintain their customers. The bank charges low interest rate on long-term and short-term loan. For example, the company charges less than 8% on short-term loan, while on long-term it charges less than 16% per year. The firm also operates on insurance premium that is not much costly to the customers, but when compensating beat other insurance companies (Luke Duke 1987). The transactions cost of withdraw and money transfer is decimal compared to other banks. The bank allows customers to send and withdraw money at little charge. The bank has also a fixed deposit account, which earn some interest at the end of the year. The company is regarded good customers who are investors due to it high interest rate. The money kept on fixed deposit account earns more interests compared to other operating firms. Promotion Strategy The promotion of the bank products and services is done through the following methods. Personal sales: The bank has employed quite large number of sales person who move from one region to another in the bid of creating public awareness on products and services of Bendigo bank. For example, the sales agents are mandated with selling bank insurance policies to other firms and individuals. The agents also assist in registrations of new customers in the market. They move from one region to other opening accounts to new customers (Bagozzi 1994). The target is especially the young people who are still schooling. The bank focuses on young people since they end up becoming their long-term customer by opening account with them. Advertisement: The bank has carried out public campaign in order to retain its customers and get some new customers. Radio and TV advertisements have been very rampant in Australia. The bank has also heavily advertised on internet, it has used social Medias such as tweeter, Facebook, and WhatsApp to promote its products and services (Luke Doke 1987). The bank has also tried to create a presentable image in the eyes of public to gain more likes and hence more customers. Publicity has also been rampant, the media houses has covered several branches being opened in Australia. Place (distribution) Strategy In this method of marketing, the proximity and accessibility of banks products and services is important. The company distributes its products depending on customer or consumer demands. When the demand is high, the bank tends to produce and offer many services. The bank has May outlets, which provide products and services (Svensson Wood 2012). It has even rural branches, which cater for people living in reserve areas. Other financial institutions such as Bendigo and Adelaide distribute the rest of the percentage. The big fours have steadily increased mortgage loan in the last decade. In the year 2002, big four controlled 57.8-mortgage loan, but at the end of 2016, the mortgage loan rose to 74.3% (IMF 2016). The market is very competitive and concentrated by many financial organizations. Practical Implication of Marketing to Bendigo Bank The public awareness creation via advertisement both social and print medias such as TVs and Radios, Facebook and Twitter; has led to the banks regional and global growth. It has led to the increase of customers in the bank, which in return has resulted to increase of sales (Sargeant 1999). As many customers join the bank, the demand of goods and services also increases simultaneously which lead to high returns and profit. Marketing has enable Bendego to compete favorably with other financial organizations. It has also led to improvement of products and services among competing firms. Since the market has many domestic and foreign players, competition has increased which has resulted firms to improve their products and services to remain influential on local market. As a result, it has led to innovation of various best methods to offer best services and products. It has led to creation of employment (Capuano Ramsay 2011). Many companies has sprout out because of advertisements, these companies has hired quite good number of people to work as an advertiser, which in return has created employment. Advertisement has led incurring extra costs by financial firms. Advertisement process is expensive, for a company to be advertised on TV or Radio; it needs more resources to carry out advertisements. Since small firms have fewer resources to carry out advertisements, it lags behind their products promotion. Summary In conclusion, advertisement is a very important technique for firms to employ it to become successful. Advertisement aims at convincing the customers why they should maintain and use firms products. Ultimately, Bendigo utilizes various methodologies to lay their marketing plan such as outsourcing strategy, attractive interest rates, and advertisement coupons, among others. Bendego has deployed marketing strategy, which has boosted its growth (Barraket Pettitt 2005). The company has maintained to keep and register new customers in their system. It has heavily invested on technology to ensure service and product delivery is of high quality according to consumers desire. The bank management has given much attention on marketing, to ensure their products and services compete favorably from other financial firms. The bank has allocated more funds to promote its products via different platforms such as internet and media houses (Duncan Elliot 2004). The market composes of stiff competit ion and for a firm to win market share, it must know the best method to market and deliver their products to customers. Marketing is a continuous process, and Bendigo bank has repeatedly undertaken measures to ensure they gain and maintain their customers. Bibliography Alessandrini, P, Presbitero, AF Zazzaro, A 2010, Bank Size Or Distance: What Hampers Innovation Adoption By Smes? Journal of Economic Geography, no. 10, pp. 845-881 Australian Bureau of Statistics, 2009, Not-for-profit Organizations, Australia, 2006-07 (Re-Issue) 8106.0, ABS, Canberra Bagozzi, R, 1994, Principles of Marketing Research (pp. 386-422), Cambridge, MA: Blackwell. Luke, R Doke, E.R., 1987, Marketing journal hierarchies: Faculty perceptions, 1986-87, Journal of the Academy of Marketing Science, vol. 15no. 1, pp.74-78 Barraket, J, Collyer, N, OConnor, M, Anderson, H 2010, Finding Australias Social Enterprise Sector: Final Report, Australian Centre for Philanthropy and Nonprofit Studies: Sydney Brassington, F Pettitt, S., 2005. Principles of marketing, New Jersey: Prentice Hall Capuano, A, Ramsay, I 2011, What Causes Suboptimal Financial Behavior? An Exploration of Financial Literacy, Social Influences, and Behavioral Economics, Research Report, University of Melbourne: Melbourne Duncan, E. Elliott, G., 2004. Efficiency, Customer Service and Financial Performance among Australian Financial Institutions, International Journal of bank marketing, vol. 22, no. 5, pp.319-342 Duncan, E Elliott, G., 2002. Customer Service Quality and Financial Performance among Australian Retail Financial Institutions, Journal of Financial Services Marketing, vol. 7, no. 1, pp.25-41 Gummesson, E., 1991. Marketing-Orientation Revisited The Crucial Role Of The Part-Time Marketer. European journal of Marketing, vol. 25, no. 2, pp.60-75 Sargeant, A., 1999, Marketing Management for Nonprofit Organizations, Oxford: Oxford University Press Stubbs, W Cocklin, C., 2008, Conceptualizing a Sustainability Business Model, Organization Environment, vol. 21, no. 2, pp.103-127 Strydom, J., 2005, Introduction to Marketing, Blackwell: Juta and Company Ltd Svensson, G Wood, G., 2006, The Pareto plus Syndrome in Top Marketing Journals: Research and Journal Criteria, European Business Review, 18(6), pp.457-467. Solomon, M., Russell-Bennett, R Previte, J., 2012, Consumer behavior, Pearson Higher Education AU: London

Arthur Miller Essay On Tragedy And The Common Man Example For Students

Arthur Miller Essay On Tragedy And The Common Man Joe Keller had a habit of shifting the blame for things he did and also for not taking responsibility for his actions. He makes up excuses to justify what he did such as by saying it was for his family and he had the right intensions. Joe, in the earlier stages of the play, sticks with his original story about not being at the factory on the days that the faulty parts were shipped out and had nothing to do with the making of the decision. He hasnt been laid up in fifteen years. Keller then quickly replies except my flu during the war. Even Kate cannot remember this but then she realises and tries to justify herself by asking George do you remember every time you were sick? However George, at this point, had already realised that Joes story was not quite right. Joe describes Steve to us as being a little man but he tries to get Ann and George on his side by offering to have Steve as a business partner. Joe also changes his story and tries another way of getting his family on his side, he says that he did it all for Chris and to make up a business for him, however we find out that Larry was really the favourable son. Joe Keller, throughout most of the play, did not take responsibility for his actions, however toward the end of the play he does finally realise and admit his responsibility for others. This builds up when Chris and Joe are arguing and Joe finally admits although not exactly saying so that he thought the planes would crash, I was afraid maybe-. Keller could have stopped them using them but it was too late. Joe still however still tries to make out that it was not totally his fault until the climax of the story right at the end of the play, but I think to him they were all my sons. This is a vital part in the play just after they had heard Larrys letter and when Keller finally understands what responsibility he had for the soldiers who were fighting to protect his country not just his family. Arthur Miller uses specific stage directions throughout All My Sons which maybe other playwrights wouldve let the actor decide on how to act and how to react to the certain parts of the script. However during the intense scenes of this play it is vital to know exactly how an actor should deliver their lines, as in All My Sons the main characters change their personalities towards the end of the play, such as Joe Keller. He starts the play as being a psychologically strong man who would not back down from an argument, however towards the end of the play there is a difference in his character. KELLER : He never flew a P-40 -. This adds power to the scene also the fact that during this scene Miller builds up tension by having the characters keep their voices down, CHRIS : How could you do that? How? This makes the scene more tense than if they have had raised their voices and shouting, as it would give the audience the impression that they are more serious and are not just blurting things out at the spare of the moment as of with shouting. Arthur Miller also has a tendency of building up tension and then breaking it suddenly using one of the minor characters. Such as when just after Kate slips out about Joe having not been ill in fifteen years George asks what happened that day Joe? Frank enters briskly Miller uses this technique many times in the play and is a good way of making the reader want to read on because the plot unfolds very slowly.  Arthur Miller has definitely portrayed his interest in moral responsibility in this play as it is obviously the main theme and it occurs very often all throughout it. He clearly had an opinion he wanted to get through by using this play and the play encourages the audience to think about the idea of moral responsibility and to make their own opinion on the subject.