Paper Essay Example | Topics and Well Written Essays - 250 words - 16

Paper - Essay Example Other established businesses have sufficient capital for investment and offer substitute products for students who arrive in college late at nights (Bradford, n.p). This is because the students cannot afford taxis to access the other outlets that sell healthy foods at high prices so their only option is to visit the nearby restaurants. Indirect competitors would be those restaurants offering a substitute for our product. Apart from offering pizzas and barbeques, the indirect competitors also provide substitute products such as soft and energy drinks (Bradford, n.p). This is in relation to the use of similar marketing mix that targets the same customer bases. As a result, it is essential to adopt a strategic option that attempts to counter the emerging competition. For instance, in order for our company to attract more clients and beat competition, it is vital to offer healthier foods that do not contain many calories. The market opportunity exposed in the dining industry is that the direct competitors cannot provide healthy foods at cheaper prices and so it is our intention to improve on this service by supplying clean and nutritious foodstuffs at reasonable